1m Farmers to Access Relevant SMS, Voice Messaging
By Justine Wangui
Email: justinewanguigmail.com
A million small holder farmers in six counties- Ghana, Kenya, Nigeria, Ethiopia, Tanzania and Uganda- will promptly access relevant information need to improve productivity and reach consumers or markets through SMS and voice messaging.
Email: justinewanguigmail.com
A million small holder farmers in six counties- Ghana, Kenya, Nigeria, Ethiopia, Tanzania and Uganda- will promptly access relevant information need to improve productivity and reach consumers or markets through SMS and voice messaging.
This will be done in partnership with
GeoPoll – largest real-time mobile survey platform and Control Union -
leader in agricultural certifications, food safety, and sustainability.
The target is to reach the 1million smallholders in the six nations
within five year.With demand for increased transparency from consumers,
crops in the target value chains include coffee, cocoa, cotton, palm
oil, rice, tea, tobacco and fresh fruits and vegetables.
“We are pleased to partner with Control Union to improve engagement with smallholder farmers, bringing them increased access to global markets, business opportunities, better data and increased knowledge generated through this partnership will be beneficial for both farmers and ultimately consumers,” said James Eberhard, Founder & CEO of GeoPoll. “Control Union is excited to focus its expertise in supporting smallholder farmers because GeoPoll’s team and platform provides us practical tools to connect with rural farming communities to educate, certify and link them to a global marketplace,” said Johan Maris, Managing Director, Control Union..
Accessing information from the most remote farming communities will facilitate asking and answering consumer questions. Value Chain Monitoring will serve as a tool for sustainable value chain design and monitor social, economic and ecological impact. Initially, the partnership will focus on six the African countries and then expand to Key markets in Asia with Indonesia and Philippines.
“We are pleased to partner with Control Union to improve engagement with smallholder farmers, bringing them increased access to global markets, business opportunities, better data and increased knowledge generated through this partnership will be beneficial for both farmers and ultimately consumers,” said James Eberhard, Founder & CEO of GeoPoll. “Control Union is excited to focus its expertise in supporting smallholder farmers because GeoPoll’s team and platform provides us practical tools to connect with rural farming communities to educate, certify and link them to a global marketplace,” said Johan Maris, Managing Director, Control Union..
Accessing information from the most remote farming communities will facilitate asking and answering consumer questions. Value Chain Monitoring will serve as a tool for sustainable value chain design and monitor social, economic and ecological impact. Initially, the partnership will focus on six the African countries and then expand to Key markets in Asia with Indonesia and Philippines.
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